Green… But at what cost?
A recent survey of very high value energy purchasers (up to £17m per annum) revealed that as few as 19% of them had “buying Green Energy on their agenda”.
On the surface, this is worrying. But, as is often the case, it isn’t the full story. A further 32% suggested they would consider going green, but only for little or no additional cost.
The negative 19% figure is a better headline than what is likely the real truth. The survey itself actually shows the real figure they found was 51% who had “buying Green Energy on their agenda”… So “Most”, then… The caveat that it needed to be cost effective doesn’t take it off the table, does it? “Of course it does”, I hear you say. Not if you work with Auditel!
More on that later, but a little deeper thinking around those figures can give you some further insight… Depending on how full or empty your glass is, so to speak. With whom does the job of putting green energy on businesses agendas lie? There are many answers to this, but in our opinion, the most important one would be the suppliers. Is the survey suggesting that the remaining 49% of high value buyers, given a choice between green and non-green (with cost removed from the equation entirely) would still choose traditionally sourced supplies? We don’t think so… and our maths suggests that green energy CAN be on the agenda for 100% of high value buyers… Importantly, at the right price.
We work with a number of suppliers who provide a mix of green energy at no additional tariff, some of whom will provide 100% Green with the same “No additional tariff” promise.
Does “Zero” sound like the right price to you?
Lee Freeman is an Overhead Management Specialist at Auditel Leeds and this blog post is brought to you by the number ‘Free’ and the colour ‘Green’.
More info: ‘Green’ or Sustainable Energy is defined as energy that meets the needs of the present without compromising the ability of future generations to meet their own needs. Hydroelectricity, Wind Power, Solar Power, Tidal power, Geothermal energy and Artificial Photosynthesis are all examples of ‘Green’ or Sustainable Energy.
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